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Simultaneous Measurement of Brain Activity and Gaze Behavior
The integration of functional Near-Infrared Spectroscopy (fNIRS) with eyetracking technology allows researchers to connect brain hemodynamic responses with real-time visual attention and gaze patterns. While eyetracking captures where a subject is looking, how their gaze shifts, and pupil dilation, fNIRS records the corresponding brain activity by measuring changes in oxy- and deoxyhemoglobin concentrations.
This powerful combination facilitates a deeper understanding of visual cognition, attention dynamics, and decision-making processes—particularly in naturalistic, dynamic, or interactive settings that extend beyond traditional lab environments.
This integration is ideal for studies in psychology, neuroergonomics, education research, and human-computer interaction—where understanding the interplay between attention and brain activity is critical.